This year, the winter sports season started off earlier than it has in decades. For once, the snow beat out the local showing of “Like There’s No Tomorrow,” the 2011 Warren Miller film.
Avid skiers (or anyone who has wanted to be) have probably heard the name Warren Miller. This is because through the last 61 years his name has become synonymous with winter sports videos.
Heralded by many to be the official start of each ski season, Miller films have inspired skiers, experts and beginners alike, to get to the slopes and have fun. NIC has hosted the Warren Miller film event for more than 10 years. Outdoor Pursuits uses the film showing to raise funds for different costs associated with its organization, and local businesses have used it as a promotional tool as well.
“I went to see Warren Miller films when I was a kid,” said Evan Hoskinson, an employee with Ski Shack, a local family-owned ski equipment shop. “My dad went when he was a kid. It’s awesome for me to be here and help support the films now.”
The movie itself definitely fueled the urge to rush to the closest pile of snow and live “like there’s no tomorrow.”
Narrated by Olympic Gold Medalist Jonny Moseley, “Like There’s No Tomorrow” is a collection of footage from nine locations around the world, spanning five continents, from the United States, to India, New Zealand, Norway and Chile.
Warren Miller Entertainment’s latest movie is full of world-class winter sports athletes such as Chris Davenport, Julia Mancuso and many others, pulling off jumps, tricks and lines most people can only imagine. Thanks to the Blu-Ray high definition, frame by frame slow motion provided mind-blowing shots normally too fast to be really appreciated
Lookout Pass Mountain was this year’s key sponsor. For every ticket sold, 2-for-1 lift tickets were given out. Also among the sponsors was Schweitzer Mountain, Silver Mountain, Ski Shack Hayden, Tri-State Outfitters and 95.3 KPND Progressive Radio. For those in the area who are winter wonderland aficionados, NIC provides a great service. The Warren Miller film tour hits a little more than 240 cities across the United States. That means, thanks to Outdoor Pursuits and the many sponsors, Coeur d’Alene is one of the two percent of cities nationwide to get to ring in the ski season with a great adrenaline-filled documentary.
There were prizes given out through random ticket raffles. More than $2,000 in prizes was given out, including soda cozies and bags from KPND and ski helmets and goggles from Tri-State and Ski Shack. DVDs and other prizes were awarded. For those not selected for the prize giveaways, discount tickets and other coupons were abundant.
For information on Warren Miller, visit www.warrenmiller.com. For information on Outdoor Pursuits, visit their new office in McClain Hall on the south side of campus.